When planning your brand photography session, one often-overlooked but incredibly impactful detail is the use of props—or what I like to call your brand story elements. These items aren’t just for show; they’re tools that bring your personality, business story, and unique style to life in your photos.
What Are Brand Story Elements?
Brand story elements are anything that enhances your photos and helps communicate who you are. These could include:
- Your favorite coffee from a local Maryland café.
- The bag you carry daily.
- Products you sell or a printed version of your logo.
- Fun, personality-packed items like a bouquet of flowers, colorful balloons, or even a yoga mat.
These props give depth to your photos, creating opportunities for variety while also offering standalone images for stock purposes.
Why Props Make You Feel Comfortable
Having a prop to hold, touch, or interact with makes it so much easier to relax and feel natural in front of the camera. Whether it’s a journal, a mug, or your favorite pen, these items give you something familiar to focus on. This natural interaction helps you feel confident, and that comfort shines through in your photos.
How Brand Story Elements Enhance Your Photos
Brand story elements go beyond comfort—they add personality and creativity to your images. Here are a few ways they work magic:
- Detailed Shots: A close-up of your hand holding your product or a styled flat lay featuring your props.
- You in Action: Shots of you sipping coffee, jotting notes, or arranging flowers.
- Stock Photos: Images of the props themselves, perfect for social media, blogs, or website design.
Even if a prop doesn’t directly relate to your niche, it can add charm, fun, and visual interest, making your brand photography session feel uniquely yours.
-x-x-x-
